al44 Privacy Policy — How We Handle Your Personal Data

1 Introduction & Scope

This Privacy Policy ("Policy") describes how al44 ("al44", "we", "us", "our") collects, uses, stores, discloses, and protects the personal information of individuals ("you", "your", "the Player") who access or use the al44 platform at https://al44.io, including its sports betting, live casino, slots, and all other associated services.

This Policy applies to all personal data processed by al44 in connection with the services we offer to players based in Bangladesh and any other jurisdiction in which al44 operates. By registering an account or continuing to use the al44 platform, you acknowledge that you have read and understood this Policy and agree to the collection and use of your information as described herein.

al44 is committed to protecting your privacy and maintaining the trust you place in us when you share your personal information. We process your data lawfully, fairly, and transparently, collecting only what is necessary and retaining it only for as long as required to fulfil the purposes described in this Policy or as required by applicable law.

2 Information We Collect

al44 collects personal data in the following categories, depending on the nature of your interaction with the platform:

2.1 Information You Provide Directly

• Registration data: Full name, date of birth, gender, residential address (including city — e.g., Dhaka, Chittagong, Sylhet, Khulna), email address, and mobile phone number.
• Identity verification documents: Copies of your National Identity Card (NID), passport, or other government-issued identification submitted to satisfy our Know Your Customer (KYC) obligations.
• Payment information: Mobile wallet numbers (bKash, Nagad, Rocket, Upay) and card details (Visa, Mastercard) used to process deposits and withdrawals. Full card numbers are never stored on al44 servers; payment processing is handled by our certified payment partners.
• Communications: The content of messages you send to our support team via email or live chat, including any attachments you provide.
• Responsible gaming preferences: Deposit limits, session time limits, loss limits, self-exclusion requests, and cooling-off period settings.

2.2 Information Collected Automatically

• Device and technical data: IP address, device type, operating system, browser type and version, screen resolution, and unique device identifiers.
• Usage data: Pages visited, time spent on each page, games played, bets placed, sports markets viewed, session duration, and navigation paths through the platform.
• Transaction logs: A complete record of all deposits, withdrawals, bonus claims, wagers, and game results associated with your account.
• Cookie data: Information collected via cookies and similar tracking technologies as described in Section 5 of this Policy.

3 How We Use Your Information

al44 uses the personal data we collect for the following purposes:

al44 does not use your personal data to make automated decisions that produce significant legal effects on you, without human review. If you have concerns about how a specific decision was made regarding your account, you may contact our support team at [email protected] to request a manual review.

4 Sharing Your Information

al44 does not sell your personal data. We share your information only in the limited circumstances described below, and only to the extent necessary for each specific purpose.

• Payment service providers: We share your payment details with certified third-party processors (including mobile wallet providers such as bKash and Nagad, and card networks such as Visa and Mastercard) solely to facilitate deposits and withdrawals. These providers are contractually bound to process your data securely and only for the purpose of completing transactions.
• Identity verification partners: We may share your KYC documents with third-party identity verification services to fulfil our age verification and anti-fraud obligations. These partners operate under strict data processing agreements with al44.
• Game software providers: Certain casino game providers (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) may receive pseudonymised session data to facilitate gameplay. No directly identifiable personal data such as your name or NID is shared with game providers.
• Regulatory and legal authorities: al44 will disclose personal data to law enforcement agencies, regulatory bodies, or courts where required to do so by applicable law, a valid legal order, or to protect the rights, property, or safety of al44, its players, or third parties.
• Corporate transactions: In the event of a merger, acquisition, or sale of assets involving al44, your personal data may be transferred to the acquiring entity, subject to equivalent data protection commitments.

5 Cookies & Tracking Technologies

al44 uses cookies and similar tracking technologies to operate the platform, remember your preferences, maintain your session, and analyse how the site is used. The following types of cookies are used:

• Strictly necessary cookies: Essential for the platform to function. These include session cookies that keep you logged in during an active session and security tokens that protect against cross-site request forgery. These cookies cannot be disabled without preventing core platform functionality.
• Functional cookies: Used to remember your preferences such as your preferred language, bet slip settings, and responsible gaming limit configurations. Disabling these cookies may reduce platform convenience.
• Analytics cookies: Used to collect aggregated, anonymised data about how players navigate the al44 platform — including which pages are most visited and which games are most popular. This data helps us improve the overall experience. These cookies do not identify individual players.
• Marketing cookies: Where you have given consent to receive personalised promotional communications, al44 may use cookies to tailor bonus offers and seasonal promotions (e.g., BPL, Eid specials) to your usage patterns. You may opt out of marketing cookies at any time.

al44 does not use third-party advertising networks that track your browsing behaviour across external websites. Any tracking technology deployed on al44 is limited in scope to activity within the al44 platform itself.

6 Data Retention

al44 retains your personal data for as long as your account remains active and for such additional periods as are required by our legal and regulatory obligations or as are necessary to resolve disputes or enforce our agreements. The following general retention periods apply:

• Account and registration data: Retained for the lifetime of your account and for a minimum of five (5) years following permanent account closure, in accordance with anti-money laundering record-keeping requirements.
• Transaction records: All deposit, withdrawal, and betting transaction logs are retained for a minimum of five (5) years from the date of each transaction.
• KYC and identity documents: Retained for a minimum of five (5) years following the completion of the verification process or account closure, whichever is later.
• Customer support communications: Retained for three (3) years from the date of the last interaction, unless a longer period is required for ongoing dispute resolution.
• Marketing preferences and consent records: Retained for the duration of your account and for one (1) year following account closure or withdrawal of consent.

Upon the expiry of the applicable retention period, al44 will securely delete or anonymise your personal data so that it can no longer be linked back to you as an individual. Where anonymisation is not technically feasible, the data will be securely destroyed.

7 Data Security

al44 takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your browser or device and al44 servers.
• Encryption at rest for all sensitive personal data and payment information stored in al44 databases.
• Access controls: Personal data is accessible only to al44 staff and authorised third parties who need it to perform their specific role. All access is logged and audited regularly.
• Firewalls and intrusion detection systems to monitor and protect our network infrastructure against external threats.
• Regular security assessments including penetration testing and vulnerability scanning conducted by qualified security professionals.
• Staff training: All al44 personnel who handle personal data receive regular training on data protection obligations and secure data handling practices.

Despite these measures, no online platform can guarantee absolute security. In the unlikely event of a data breach that affects your personal information, al44 will notify affected players without undue delay and will take all reasonable steps to contain the breach and mitigate any resulting harm.

8 Your Rights & Choices

As a player, you have the following rights with respect to your personal data held by al44. To exercise any of these rights, please contact our support team at [email protected]. We will respond to all verified requests within 30 days.

• Right of access: You have the right to request a copy of the personal data al44 holds about you, along with information about how it is being used and with whom it has been shared.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it without undue delay.
• Right to erasure: You may request that al44 delete your personal data, subject to our legal retention obligations. Where al44 is required to retain certain data by law, we will inform you accordingly and delete the remainder.
• Right to restrict processing: In certain circumstances, you may request that al44 restrict how your data is processed while a complaint or dispute is being investigated.
• Right to data portability: You have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format for the purpose of transferring it to another service provider.
• Right to withdraw consent: Where al44 processes your data on the basis of your consent (e.g., for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.
• Right to opt out of marketing: You may unsubscribe from al44 promotional emails and SMS messages at any time by contacting [email protected] or by using the unsubscribe link included in marketing messages.

9 Protection of Minors

al44 employs age verification procedures at account registration and before the processing of the first withdrawal to prevent underage access to the platform. Where al44 discovers or has reasonable grounds to suspect that personal data has been collected from a person under the age of 21, the relevant account will be suspended immediately, all pending transactions cancelled, and the data in question will be deleted or anonymised as swiftly as technically possible.

If you are a parent or guardian and believe that your child has registered an account with al44 or has shared personal information with our platform, please contact us immediately at [email protected]. We will investigate and take appropriate action without delay.

al44 strongly encourages parents and guardians to use parental control software and to monitor the online activity of minors in their care to prevent access to gambling and betting websites.

10 Changes to This Privacy Policy

al44 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. When a material change is made, al44 will post a notice on the platform and, where appropriate, notify registered players by email.

The date at the top of this Policy indicates when it was last reviewed and updated. We encourage you to review this Policy periodically to stay informed about how al44 protects your personal data. Your continued use of the al44 platform following a policy update constitutes acceptance of the revised Policy.

11 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way al44 handles your personal data, please contact our support team using the details below. Our dedicated English-language support team is available 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6).

• Email (plain text — not a link): [email protected]
• Website: https://al44.io
• Support hours: 24/7, Bangladesh Standard Time (UTC+6)

When contacting us about a data rights request, please include your registered account username, the email address associated with your account, and a brief description of your request. This will help us locate your records and respond as quickly as possible.

al44 aims to resolve all privacy-related queries promptly and fairly. If you are not satisfied with our response, you retain the right to escalate your complaint to the relevant data protection authority in your jurisdiction.